Martin Wong

(a real study of) Best practices for content marketing

This study published at WARC looks at the success of content marketing across AOL’s media platforms like Huffington Post. It’s a bit of a dry read but it’s interesting in its rigour and I thought two points were interesting.

Stories are strategies, and strategy alone isn’t enough

Aristotle was a polymath who dabbled in physics, poetry, music, logic, philosophy, politics, government, zoology, and biology among many other academic pursuits. He found time to study the art of storytelling and over 2,000 years ago…

What the BIT’s been up to

The UK’s Behavioural Insights Team was set up by the UK government about 5 years ago to implement behavioural economics into public services. They’ve done heaps of cool stuff and they’ve just released two reports worth reading:

1. Looking at what they’ve been…